December 15, 2025
Wine Tourism in the Aegean is Growing Together: Çal, Urla, and Lydia
Wine Tourism
Wine tourism in the Aegean is not just a tasting and vineyard tour; it is a strong experience area that brings together history, gastronomy, and local identity. The panel "Aegean Signature in Wine Tourism: Çal Wine Road, Urla Wine Road, and Lydia Ancient Wine Route," held at TTI Stage as part of TTI Izmir, was a highly participative and productive meeting that brought this story together within a common framework.
The most valuable message of the panel was clear: The routes are not "alternative"; they are complementary parts. The atmosphere on stage, carrying a language of friendship, cooperation, and collective growth rather than competition, was one of the strongest signs for the future of Aegean wine tourism.
Let's polish and grow this valuable product together.
While the panel was moderated by Onur Türkay; the speakers were Prof. Dr. Hürriyet Yılmaz (Çal Wine Road), Ceylan Ertörer Diaz Leon (Urla Wine Road), and Ercan Boztepe (Lydia Ancient Wine Route). The speeches emphasized that routes combining the Aegean's winemaking heritage with modern experience design could play a strategic role in spreading tourism throughout the year with the right narrative, quality, and collaboration.
This meeting once again showed that we can grow the strength of wine tourism in the Aegean not through individual successes, but through a common language and shared vision.
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